What is Your Advertising Strategy on Entrecard?
The following is a guest post from Source Blogger of www.source-blogger.com.
Source Blogger contacted me regarding wanting to write an article in response to the article: “Big Spenders.”
For those of you who are not familiar with Source Blogger, Source Blogger appears in the Blogging Resources section of Entrecard.com along with Blog @ JDonuts.
In “Big Spenders,” the idea of was to vie for the attentions of the largest advertiser:
“These are the bloggers who are most interested in driving traffic to their site, a site you want to appear on to send traffic to yours.” –Contamination/JDonuts
Source Blogger’s Strategy for Advertising:
My strategy is no different than most traditional advertising campaigns. I have a target audience that I work hard to “capture.” In relation to Entrecard, it’s evaluating the categories of Entrecard with the closest content to Source Blogger. I want the opportunity to expose your reader to my blog.
Although the largest advertisers spend more, that does not necessarily mean they will spend it on Source Blogger…or JDonuts…or your site. Entrecard has three categories close to Source Blogger’s theme: Blogging Resources, Making Money Online, and Internet Marketing.
It will be the biggest spenders in those categories that I will attempt to attract in order to have them spend their advertising credits with me – and of whom I will reciprocate. I anticipate having more traffic driven to me from their sites, due to the anticipated demographic of their traffic. The biggest advertisers? They can offer me…EC credits?
Being the largest advertiser (or most popular) on Entrecard does not mean that your blog:
1. Has a higher SERP (Search Engine Result Page Ranking) and/or Google PageRank.
2. Has a higher Alexa Rank
3. Will create more conversions to my site via your widget
4. Is in a category/niche with a higher propensity toward reader activity (clicking/conversions, subscriber-ship, and comments)
The network of blogs on Adgitize, Entrecard, or any other traffic network, is insignificant to the remainder of global activity off the internet. Don’t get stuck being the “big fish in a small pond”.
While Source Blogger will never discourage any blogger from pursuing every opportunity to their blog, never lose sight of optimising your blog to draw the attention of the non-traffic exchange web surfer. That is your ideal audience. Their time on your site goes beyond merely attempting to locate the placement of your Entrecard widget, in the fastest time possible. I guarantee it.
How about you? Do you have a similar strategy for advertising on EntreCard? Or do you have your own style? Leave a comment and let me know.
6 comments:
I advertise on EntreCard, Adgitize and CMF ads. I simply reinvest what I make on these sites as advertisements.
With Adgitize, I don't have the ability to target ads, so I'll skip that for right now.
On EntreCard, I advertise across the spectrum. I am not a niche blogger and I hope to have people from all blogs read my blog post.
I focus on the smaller blogs, advertising prices 32 credits or less, and I focus on those with the highest popularity.
For CMF Ads, I also try to target a broad base of inexpensive ads, and focus mostly on people that used to be on EntreCard, have left, and have not joined Adgitize. This makes it so I am less likely to have duplicate ads.
I tend to buy EC advertising on blogs charging about 64 credits with the highest popularity rating among them, that way I can spread myself around a bit.
I run a humor blog, and it might surprise you that I don't focus on humor blogs to advertise on. Everyone enjoys humor, so I advertise totally randomly.
Occasionally I'll buy on a blog with a cost of 384-512ECs if they've been shown to give me a good ROI in the past(around 10-20%).
my budget is 32 ec max per blog. i start with the most popular blog. any familiar widget will get my attention first.
if i advertise on friends' blogs, my budget would be raised to 128 ec.
i hate it when my ad purchase is rejected just because we're not of similar niche.
I hv never used entrecard before, but now, it seems like i should start expand my traffic source.
Heeeeeeeeey! Did you give me EC's??? Thanks so much! Thank you!!!! (^_^)
@Aldon
It's good to see that you are spreading your advertising around. There's nothing worse than putting all your eggs in one basket.
I too have started looking at a balance between popularity & price. Many blogs are only 2ec for a reason....
@Kathy
I see a trend here with advertising strategies.
As for where to advertise, you have a broad topic and can advertise widely. I blog, here, about blogging and advertise on blogs. My target readers host my ads.
@Ceblogger
I only reject ads if the blogger hasn't bothered to make an original card.
@CTV
You should, it's good.
@Glenn
You are welcome, come back often for your next chance at some free ec.
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